Coach House Pianos, one of the world’s leading piano specialists, has opened a new headquarters in Swansea, UK to coincide with its 40th anniversary.

The purpose-built facility is now the UK’s most advanced centre for piano preparation, selection and education, designed to serve musicians and educators across the globe.

Coach House Pianos new Swansea showroom

From its beginnings in 1985, the family-run company has grown from its South Wales roots into an internationally recognised name, serving clients on every continent and attracting pianists and musicians from every musical genre, and the world’s leading teachers and educators. This new headquarters represents the next step in a journey defined by craftsmanship, innovation and service.

Managing Director Sam Rusling commented: “This advanced, cutting-edge facility ensures we continue to set the global standard of excellence in the piano industry, while delivering the same unmatched service and quality our clients have experienced for the past 40 years.”

At the heart of the new centre is a collection of rare and historic pianos curated by founder Nick Rusling, including instruments once owned by royalty, legendary musicians and political figures.

The site also houses a piano technician training workshop, a recital venue, a digital piano experience hub, private selection suites and a pioneering studio for self-playing piano systems.

Head of Sales Dan Rusling reflects on the milestone: “This is especially meaningful as we celebrate having sold pianos to every continent. From installing an art case grand on the 10th floor of a Nigerian apartment block to adapting a piano for Bermuda’s subtropical climate, extraordinary detail and care goes into every delivery.”

Renowned pianist and historian Gary Branch added: “It’s been incredible to witness a South Wales-born business grow into one of the world’s most prestigious piano retailers, with its stunning London showroom and this new world-class restoration facility in Swansea.”

Grand Opening and 40th Anniversary Celebration

The official Grand Opening and 40th Anniversary Celebrations will take place on Thursday 30th October 2025 at 1pm. Guests will be welcomed to:

· Compare five of the world’s finest concert grand pianos side by side, including Steinway & Sons Model D, Bösendorfer 280VC, Yamaha CFX and Kawai SKEX

· Hear a keynote address from a distinguished guest speaker

· Enjoy a short recital by Tiffany Tiantian

· Take private tours of the showrooms, workshops and historic collection

· Join a celebratory lunch with leading figures from the music world

Members of the press, music professionals, piano lovers and industry partners are invited to attend this landmark event, celebrating 40 years of Coach House Pianos’ global contribution to music.

The Grand Opening and 40th Anniversary Celebrations will take place at Coach House Pianos HQ, Imperial Court, Felin Fach, Fforest-fach, Swansea SA5 4HF

A visit to Coach House Pianos’ London Showroom

Coach House Pianos (CHP), a well-established family-run piano business based near Swansea in Wales, opened its glamorous London showroom on the New Kings Road the day before the UK went into the second Covid lockdown in November 2020. Not the most auspicious start to its new London retail venture, one might think, yet the lockdown proved beneficial to CHP: with so many people confined to their homes, many turned to music, and the piano in particular, to pass the time.

It’s a mark of CHP’s success and business savvy that they now have a London outlet – and one that is not hugger-mugger to the other major piano retailers. The showroom is in the Talisman Building, a striking white Art Deco building just a few minutes walk from Fulham Broadway and Parsons Green tube stations. The spacious, elegantly-decorated ground floor space is heaven for pianists and piano lovers, with a splendid range of some of the finest marques and instruments, and helpful, friendly staff.

I got to know CHP through my friend and (occasional) duo partner, Lee. Like me, a keen advanced amateur pianist, I visited CHP’s Welsh showroom just over 5 years ago to help Lee choose a new grand piano. We were in London a week ago to select another piano for him, an upgrade since he now has the space for a larger instrument. He had set his heart on a Shigeru Kawai, but on arrival at CHP’s London showroom, we were invited to play any, and indeed all (if we so desired!) of the pianos on display there.

CHP keeps Steinway, Bosendorfer, Sauter and Yamaha brands at its London showroom. Although most of the pianos on display are grands, of various sizes and prices, there are also uprights and even digital instruments, so the piano hunter has plenty of choice, and ample opportunity to compare instruments too.

Buying a piano, and especially a grand piano, is a significant undertaking – and not just in terms of financial outlay. Even though modern pianos are made to standard specifications, there are inevitably – because these are instruments made of natural products like wood – differences within a particular maker and model. Lee and I really understood this when we went to the Yamaha selection centre in Milton Keynes in 2018 to try 6 C3X grands – each one was different, in terms of both tone and touch). So the opportunity to try different pianos, and a range of repertoire, is very important.

In addition to the freedom to play so many fine instruments, CHP’s staff are friendly and knowedgeable – and there is absolutely no hard sell. They appreciate that buying a piano is a significant purchase for many people and they are keen for their customers to find absolutely the right piano.

Although it felt as if we had been let loose in a piano sweet shop, there was serious business too and it was important for Lee to make the right decision with regard to his new piano. So we played solos to one another, and our “party piece”, Schubert’s D940 Fantasie, and listened to one another playing various instruments from different parts of the showroom. We compared notes (no pun intended) over lunch and then Lee went back inside the showroom, a decision made.

Klimt Tree of Life art case Bosendorfer

In all my encounters with CHP, I have been impressed by the level of customer service and knowledge of the staff. Add to this, a beautiful London showroom (which has space for recitals and other events), and now pianophiles and piano hunters need not travel so far to seek the perfect instrument.

Coach House Pianos


More articles about CHP

Keeping it in the family

From Start-up to Steinway….

More than a quarter of a century ago a family of piano enthusiasts in Swansea had a simple dream – to establish a local specialist business for pianists looking for something truly special. It all started in an unassuming 250 year old coach house with fantastic local historical charm with room for just 23 pianos. However, for the aptly-named Coach House Pianos, it was the perfect place for starting building a business that was set up to give pianists simply the best instruments for a variety of different players from the keen amateur to teachers and fully-fledged professional pianists.

The company has always focussed on nothing less than excellence, stocking renowned piano marques from Steinway to Bösendorfer, Yamaha to Schimmel. By building its reputation over the course of over thirty years, Coach House has housed everything from brand new Kawai baby grands to genuinely antique, century-old Steinways.

“Today, little has changed, apart from the size of our establishment!”

The company was forced to move its premises from the small converted coach house into something more practical and now occupies a pleasant, purpose-built two-storey showroom on the edge of Swansea, not far from the M4.

Every pianist will agree that when it comes to meticulously-crafted pianos, like Steinways and Yamahas, there’s an air of uniqueness and personality around each individual instrument. They all carry a story; have their own distinctive sound and tonal qualities; and offer a playing experience that’s different for each pianist.

Coach-House-Pianos--Swansea

These instruments are more than just ‘buying a product’ but help start a journey towards unique musical experiences. Alongside this, Coach House offer a very personal customer service, giving potential buyers valuable advice and the opportunity to spend as much time as they need to choose the right instrument. In addition, after sales support ensures that the piano is moved safely into its new home, with a tuning once it has settled in.

I can attest to the quality of Coach House Pianos’ customer service: in 2015, the company loaned myself and a pianist colleague a beautiful Steinway Model D for a charity concert we organised in central London, and earlier this year I visited the Swansea showroom for the first time to help the same colleague choose a new Yamaha C3X. The staff at Coach House were very friendly and helpful, with not a hint of the “hard sell”. We were able to play as many pianos as we liked, for as long as we liked, and were plied with regular cups of tea throughout the day. It made the buying experience enjoyable and stress-free.

Today a slickly-designed website ensures your first point of contact with Coach House couldn’t be easier: you can browse the current stock of new and used instruments (the UK’s largest range of grand and upright pianos from Steinway, Yamaha, Bosendorfer and Kawai), ask questions and make an appointment to visit the showroom.

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Originality

No one ever became original by trying to be original. Besides, originality is highly overrated. It’s an ephemeral thing which only really exists as a by-product. If you try too hard to grasp it you may only be left, at best, with a passing style, at worst, with trite novelty.

Whilst “people watching” at a wedding recently I patronisingly noticed that each of the guests (myself included) could easily be slotted into a category of wedding guest that I’d seen at about every wedding I’d ever attended. Yet, as often happens, once I got chatting to people and sharing stories I realised how facile my shallow categories were. Each “type” of person had a story that was unique in the telling and my quick reference label told me very little about who they really were.

Being original has nothing to do with the external elements we present to the world and everything to do with our internal story. When our internal authentically becomes our external we are functioning as artists.

Which musician doesn’t start out copying? In composing we begin by aping a style we love (I wrote two pages of a bad pseudo “Brahms” Piano concerto when I was 12) In Jazz we learn a favourite solo from a player we want to emulate. As performers we either absorb or reject the sound and style of those we hear.

This is a natural and healthy way to develop as an artist, but surely imitation doesn’t bode well for originality? This is where an artist can take a wrong turn.

If you learn a language the next step isn’t to subvert or manipulate that language, but simply learn to tell your story with it: your unique story that only you can tell. Yes, it may be true that in the process you may have to develop that language, or even extend it, but that will only be because the story requires it in the telling.

Today we create and recreate our music in a world where almost any style or interpretation can be accessed at the click of the ubiquitous mouse. Maybe the originality of a Haydn or a Bach was easier to nurture when the field of play was so much narrower. Such composers had relatively very little to influence them, but far from creating parochial music of its time, they wrote universal music for all time. 300 years later we keep listening, not because they were different but because they were themselves.

We hear Charlie Parker or Jascha Heifetz and of course we hear originality, but I suspect neither of them was seeking that. Rather they were finding their voice and in the process the language had to be developed a little further. As Thelonious Monk (allegedly) said “A genius is the one most like himself”.

If we ever meet at a wedding and get chatting, don’t try to impress me with something new or novel, tell me your story; it’s the most original thing you possess.

 

Simon Hester, pianist & composer

Simon Hester was born in Sheffield and studied at the Royal Academy of Music with Geoffrey Pratley and Jean Harvey winning many prizes for his performances both as a soloist and accompanist.

His career has covered a wide range of musical worlds, and his versatility is much admired in both classical and jazz repertoire. He gives recitals throughout Great Britain and has appeared at the Bath, Edinburgh and Exeter festivals and has toured throughout the UK and abroad with the highly successful show “All You Ever Wanted to Know about Opera”

Simon performs frequently with the violinist Carmine Lauri, and has also worked with the distinguished violinist Maurice Hasson having appeared with him in recitals throughout Europe.

www.simonhestercomposer.com

 

ON ACQUIRING A PIANO. A question might be: “how long do you want a piano to last?” That suggests a new piano is a better choice than an old piano. But of course there is no definition of “a better choice.” A newer piano with its more recent manufacturing techniques will likely last longer than the gorgeous sounding antique with the hand-carved legs. But we buy pianos for their sound so that’s the important part of the equation.

About brand names: I’ve heard about pianos made, for example, by Blüthner and how special they are. I think Brahms and Schumann preferred them as the piano of choice. But every piano is an individual. So auditioning instruments raises a fundamental essential question which is how do you decide? One answer is you don’t decide. Or “you don’t pick the piano. The piano picks you.” Brand name is of secondary importance if it’s important at all. And of course Blüthner makes wonderful instruments.

Playing and assessing pianos are two different activities with some commonalty between them. Meaning knowledge in the one area doesn’t necessarily convert to the other. Therefore patience is a virtue when selecting a piano and choosing an instrument is a learning experience. The longer we learn the more we know.

A month before I acquired the piano I now have, I visited Steinway Hall in London because, well, “How could I not go there?” So I went and played six wonderful instruments, each one mind bending in tone and action. My metric on that visit was: Could I play without getting distracted by tone or touch that wasn’t to my taste? A few seconds with each piano was enough to believe any of them was the best of the lot.

These were the instruments–6 great pianos that I could play one after another–that led me to know “what’s what” – the qualities I wanted in a piano. Because after playing 6 excellent pianos I saw patterns and I could describe them. Previously I could “feel” the patterns–I “knew” what I wanted  but couldn’t put them into words.

My ideal piano has

  • strength and character to be summoned rather than faults to be hidden.
    an expressive action connecting to warm, round sound.
  • presence at soft dynamics.
  • pitches that sustain and taper with the ineffable proportion of “perfect.”
  • an una corda pedal with a pronounced timbral shift.
  • clarity at high and low extremes of the piano.
  • overall presence rather brightness
  • general character to inspire exploration of sound and artistry as the reason to have a piano.

Acquiring a piano, whether new or used is a learning experience. The more time we take in the selection the more we learn about the pianos from which we’re choosing.

Mark Polishook Known as a diversely talented artist with boundary-crossing projects, Mark Polishook is a pianist, a jazz improviser, a composer, and a music technologist. He teaches in those areas to individuals and groups in his Leicester studio and to students around the world through Skype. In addition to individual and group teaching, Mark’ also available for master classes and artists’ residencies and for consulting on music and art-related projects and initiatives.

www.polishookpiano.com

 

A colleague of mine suggested that, as a concert reviewer, I should write an entry on Opinions….

Opinions are curious things. Personal and often highly subjective, commenting on a musical performance may simply be one person’s taste 636026058822784511-855769937_opinionsversus another’s. There was a time, not so long ago, when a critic’s or opinion-former’s comments could make or break a career, but in our social media-dominated age, now everyone can be a critic and offer their opinion on a concert. I really enjoy reading people’s tweets and Facebook posts immediately after a concert – there’s a wonderful immediacy as people share their reactions to what they’ve heard, and these opinions often feel natural and very spontaneous. Such people may not be “experts” or “professional journalists” but their opinions matter (in my humble opinion!) and they have as much right to express them as anyone else. When I write a review I do so with the conviction that my opinion is just one of many.

In the world of piano playing, people have opinions on everything – whether or not Bach played on the piano, whether Bach played on the piano should be pedalled, the correct use of tempo rubato in Chopin, which is the best Urtext score to use, what is the greatest make of piano – and opinions change with the times, drawing on performance practice, new scholarship, “traditional” ways of doing things and the wisdom (or otherwise) of teachers and mentors. We can form our own opinions about the music we are playing by listening to recordings, listening around the music (other works by the same composer, works by composers from the same period), going to concerts, reading about the music, talking to other pianists and musicians, and studying performance practice.  Learning to take on board or take with a pinch of salt a teacher’s opinion is an important part of our pianistic development: never be afraid to challenge a teacher’s view if you do not agree with it or do not understand it. Always bear in mind that there is often no absolutely “right way” of doing something: listen to the opinions of others and make your own judgement. If you play with conviction, your opinions about your music will come to the fore.

Frances Wilson (AKA The Cross-Eyed Pianist)