Coach House Pianos celebrates 40 years with UK’s largest piano facility

By The Cross-Eyed Pianist | September 29, 2025

Coach House Pianos, one of the world’s leading piano specialists, has opened a new headquarters in Swansea, UK to coincide with its 40th anniversary.

The purpose-built facility is now the UK’s most advanced centre for piano preparation, selection and education, designed to serve musicians and educators across the globe.

From its beginnings in 1985, the family-run company has grown from its South Wales roots into an internationally recognised name, serving clients on every continent and attracting pianists and musicians from every musical genre, and the world’s leading teachers and educators. This new headquarters represents the next step in a journey defined by craftsmanship, innovation and service.

Managing Director Sam Rusling commented: “This advanced, cutting-edge facility ensures we continue to set the global standard of excellence in the piano industry, while delivering the same unmatched service and quality our clients have experienced for the past 40 years.”

At the heart of the new centre is a collection of rare and historic pianos curated by founder Nick Rusling, including instruments once owned by royalty, legendary musicians and political figures.

The site also houses a piano technician training workshop, a recital venue, a digital piano experience hub, private selection suites and a pioneering studio for self-playing piano systems.

Head of Sales Dan Rusling reflects on the milestone: “This is especially meaningful as we celebrate having sold pianos to every continent. From installing an art case grand on the 10th floor of a Nigerian apartment block to adapting a piano for Bermuda’s subtropical climate, extraordinary detail and care goes into every delivery.”

Renowned pianist and historian Gary Branch added: “It’s been incredible to witness a South Wales-born business grow into one of the world’s most prestigious piano retailers, with its stunning London showroom and this new world-class restoration facility in Swansea.”

Grand Opening and 40th Anniversary Celebration

The official Grand Opening and 40th Anniversary Celebrations will take place on Thursday 30th October 2025 at 1pm. Guests will be welcomed to:

· Compare five of the world’s finest concert grand pianos side by side, including Steinway & Sons Model D, Bösendorfer 280VC, Yamaha CFX and Kawai SKEX

· Hear a keynote address from a distinguished guest speaker

· Enjoy a short recital by Tiffany Tiantian

· Take private tours of the showrooms, workshops and historic collection

· Join a celebratory lunch with leading figures from the music world

Members of the press, music professionals, piano lovers and industry partners are invited to attend this landmark event, celebrating 40 years of Coach House Pianos’ global contribution to music.

The Grand Opening and 40th Anniversary Celebrations will take place at Coach House Pianos HQ, Imperial Court, Felin Fach, Fforest-fach, Swansea SA5 4HF

Home Page

A visit to Coach House Pianos’ London Showroom

By The Cross-Eyed Pianist | July 23, 2023

Coach House Pianos (CHP), a well-established family-run piano business based near Swansea in Wales, opened its glamorous London showroom on the New Kings Road the day before the UK went into the second Covid lockdown in November 2020. Not the most auspicious start to its new London retail venture, one might think, yet the lockdown proved beneficial to CHP: with so many people confined to their homes, many turned to music, and the piano in particular, to pass the time.

It’s a mark of CHP’s success and business savvy that they now have a London outlet – and one that is not hugger-mugger to the other major piano retailers. The showroom is in the Talisman Building, a striking white Art Deco building just a few minutes walk from Fulham Broadway and Parsons Green tube stations. The spacious, elegantly-decorated ground floor space is heaven for pianists and piano lovers, with a splendid range of some of the finest marques and instruments, and helpful, friendly staff.

I got to know CHP through my friend and (occasional) duo partner, Lee. Like me, a keen advanced amateur pianist, I visited CHP’s Welsh showroom just over 5 years ago to help Lee choose a new grand piano. We were in London a week ago to select another piano for him, an upgrade since he now has the space for a larger instrument. He had set his heart on a Shigeru Kawai, but on arrival at CHP’s London showroom, we were invited to play any, and indeed all (if we so desired!) of the pianos on display there.

CHP keeps Steinway, Bosendorfer, Sauter and Yamaha brands at its London showroom. Although most of the pianos on display are grands, of various sizes and prices, there are also uprights and even digital instruments, so the piano hunter has plenty of choice, and ample opportunity to compare instruments too.

Buying a piano, and especially a grand piano, is a significant undertaking – and not just in terms of financial outlay. Even though modern pianos are made to standard specifications, there are inevitably – because these are instruments made of natural products like wood – differences within a particular maker and model. Lee and I really understood this when we went to the Yamaha selection centre in Milton Keynes in 2018 to try 6 C3X grands – each one was different, in terms of both tone and touch). So the opportunity to try different pianos, and a range of repertoire, is very important.

In addition to the freedom to play so many fine instruments, CHP’s staff are friendly and knowedgeable – and there is absolutely no hard sell. They appreciate that buying a piano is a significant purchase for many people and they are keen for their customers to find absolutely the right piano.

Although it felt as if we had been let loose in a piano sweet shop, there was serious business too and it was important for Lee to make the right decision with regard to his new piano. So we played solos to one another, and our “party piece”, Schubert’s D940 Fantasie, and listened to one another playing various instruments from different parts of the showroom. We compared notes (no pun intended) over lunch and then Lee went back inside the showroom, a decision made.

In all my encounters with CHP, I have been impressed by the level of customer service and knowledge of the staff. Add to this, a beautiful London showroom (which has space for recitals and other events), and now pianophiles and piano hunters need not travel so far to seek the perfect instrument.

Coach House Pianos

London Piano Meetup group at Hanna Pianos

By The Cross-Eyed Pianist | March 2, 2014

On Saturday the London Piano Meetup Group ventured south to Wimbledon for a recital at the showroom of Hanna Pianos. Nine pianists performed an interesting and varied programme of works by Shostakovich, Brahms, Granados, Chopin, Debussy, Scriabin, Stanchinsky and Szymanowski; we also enjoyed a performance of a clarinet piece by Paul Reade.

Hanna Pianos has had its showroom on Kingston Road SW19 since 1990. It’s a family-run business and the owner, Fadi Hanna, learnt his trade from a young age, observing and working with his father who established the business in 1960; meanwhile Fadi’s brother, Chucri, looks after the technical and tuning side of the business. When we visited the showroom was graced by a beautifully restored 1900 Bechstein, a Steinway Model O with a lovely burr walnut case and a 1927 Bluthner autographed by Kelenyi (?). We were lucky enough to play the Bechstein for our recital.

Mr Fadi Hanna with LPMG co-hosts Frances & Lorraine

The audience, seated around the piano on stools and chairs, listened attentively and applause was given generously for every performance. The atmosphere was intimate and friendly, and one had the impression of everyone listening very carefully to such high-quality piano music. At the end of the event, Mr Hanna produced the most delicious baklava and other gifts for us. We were absolutely bowled over by his hospitality and generosity, and there was much positive feedback after the event, praise for both venue and instrument. We are hosting a masterclass with Graham Fitch at Hanna Pianos towards the end of this month, and we very much hope to host further recitals in the showroom.