Classic FM, the UK’s most popular classical music station, is releasing a new, free podcast aimed at introducing children to classical music in a fun and accessible way. The 10-episode series is narrated by the bestselling children’s author and TV personality David Walliams.
Launching on Monday 4th February, each episode will take listeners on a weird and wonderful journey into the world of classical music. As well as discovering what some of the greatest composers such as Mozart and Beethoven were really like, Walliams travels inside a piano, investigates the strangest instruments on the planet, and meets the mavericks and divas who took the classical music world by storm. Having sold more than 25 million children’s books, Walliams’ sense of humour, fun and enthusiasm make him the perfect host of the podcast.
Aimed at children aged 7 to 12 years old, as well as their families, David Walliams’ Marvellous Musical Podcast has been created by Classic FM to demonstrate that classical music is as relevant to young people as it is to adults. Currently 680,000 under-25-year-olds tune in to Classic FM each week and in November last year, the station launched the third series of its popular programme dedicated entirely to video game music.
David Walliams said: “I’m incredibly happy to be working with Classic FM on a brand new venture, bringing the fascinating stories and the works of iconic composers to life, through fun and insightful storytelling. It’s wonderful to be able to bring a whole genre of music to a new generation of children, whilst getting the rest of the family listening and enjoying at the same time.”
Classic FM’s managing editor Sam Jackson said: “At Classic FM, we have always passionately believed that classical music is for all – young, old, and everyone in between. That’s why we’re excited to launch David Walliams’ Marvellous Musical Podcast. As a father of four young children myself, I think it’s the perfect way to introduce the next generation to classical music – not to mention adults, too. It’s fun, it’s entertaining, it’s cheeky and we know it will attract many new listeners to enjoy what we at Classic FM proudly declare to be the world’s greatest music.”
The launch of the podcast coincides with the new podcasts feature in the Global Player app. The Global Player is Global’s entertainment hub, which allows listeners worldwide to enjoy all Global’s radio brands, Heart, Capital, Smooth, Classic FM, Radio X, LBC, Capital XTRA and Gold, all in one place. A catalogue of 1,500 premium podcasts from a wide variety of publishers including the BBC will be available curated by the audio industry experts at Global. The new section features premium podcasts across a range of categories including Business, Technology and Sport, suggesting new podcasts for listeners based on their interests.
David Walliams’ Marvellous Musical Podcast is available to download from the Global Player and other major podcast platforms from Monday 4th February. Listen to the trailer and subscribe to the podcast now to hear the first episode as soon as it’s released.
(Source: press release)