The following text formed the basis for a presentation and discussion which I led at a workshop for piano teachers held on Sunday 23rd November at Cecil Sharp House in north London. The presentation slides can be accessed here (Powerpoint presentation) or here (PDF file).

A vocation and a profession

Many people regard piano teaching as a vocation rather than a “profession”, and many do not understand or see the need for admin and business practice to enter into the craft of piano teaching. However, with a few simple steps you can organise your studio to run it in a way that is enjoyable, largely stress-free and profitable

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MARKETING YOUR STUDIO

1. Website

This is the 21st century business card and the first port of call for most people who are looking for a piano teacher.  Your website is your “shop window” and you should present a professional appearance. Pick a website design that is clear, accessible and easy to navigate. Having a website allows you to put up things like your studio policy, fees, term times (if applicable), business hours, your CV and qualifications, and teaching philosophy. Some teachers also like to include exam results and testimonials, sound and video clips and links to other sites. A well-designed website reduces time-wasting questions. You don’t even have to pay a specialist web designer to create a website: attractive and easy to build templates are available free from platforms such as WordPress, Blogger, Wix and Tumblr.

2. Get listed

Take advantage of free listings on sites such as MusicTeachers.co.uk and also local sites such as Mumsnet or a local site for small businesses (I belong to something called Teddnet). Being listed shows you are proactive and “out there”. Local music shops often have teacher listings too.

3. Use social networks

Don’t underestimate the usefulness of social networks such as Facebook and Twitter. Use both platforms to advertise your studio and connect with other teachers and music professionals etc around the world. Include links to your Twitter and Facebook profiles on your website. You can set up a Facebook page which is separate from a personal Facebook profile. Be intelligent about how much information about yourself you share on these networks, but don’t be afraid to use them: they can be a fantastic source of resources, information sharing and interaction between others in the profession.

BEING PROFESSIONAL

Adopt a professional demeanour in everything you do – from the way you dress to teach to how you interact with your students and their parents (your “clients”)

Have a clear studio policy/T&Cs and post this on your website. And stick to it! If you don’t offer catch up lessons, don’t make an exception for one or two students. Your policy must include information on payment, cancellation and make-up policies, punctuality, practising, exams and your expectations of parents and students. Some teachers ask students/their parents to sign a contract to indicate they have understood the T&Cs. Clear policies like these give credibility and confidence by setting expectations from the outset and let everyone know they are being treated fairly. You can also refer to them in the future to clarify things for anyone who may have forgotten or who queries missed lessons, payment of fees etc.

You can obtain a contract template from bodies such as EPTA and ISM.

Fees – always a tricky area as you don’t want to price yourself out of the market nor undersell yourself. Your fees should reflect your experience and qualifications but also take into account the demographic of area you live/work in. Look at what other teachers in your area are charging for guidance. The ISM publishes an annual survey of fees which gives a national average (currently £25 – £36 per hour for private instrumental teaching outside London) and London average (currently between £30-£50). How you choose to bill your students is up to you, but invoicing termly or half-termly reduces admin. Collecting fees can be a major headache so encourage all your clients to pay by direct bank transfer and give a date by which fees must be paid each term. Consider using billing software such as Music Teacher’s Helper (30-day free trial)

Tax and record keeping – be scrupulous about record keeping and keep your tax affairs in order. Use a tax accountant to help you if necessary.

Join a professional body such as EPTA or ISM if you feel this will lend credence to your professional standing. These bodies offer free listings, legal advice, , child protection, and can assist in disputes about fees etc

Get CRB checked – if you work with children you need to be completely transparent. An Enhanced Disclosure Certificate (formerly CRB check) is easy to obtain https://www.gov.uk/disclosure-and-barring-service-criminal-record-checks-referrals-and-complaints#types-of-check. State on your website that you have this certification.

Ongoing professional development – attending seminars, workshops and courses all feed into your teaching experience, allow you to connect with other teachers, and demonstrate that you are a teacher who is enquiring and interested in keeping up to date with new trends in piano pedagogy.

Personal development as a pianist – taking lessons and attending courses, masterclasses and conferences, learning new repertoire, performing, demonstrating to students that study does not end at Grade 8; that it is an ongoing process

Extra-curricular activities – enhance and add value to the teaching experience for your students by organising concerts and encouraging them to enter competitions and festivals, attend concerts and visit museums with musical connections. Student concerts are a wonderful way of celebrating your students’ achievements and allow family and friends a chance to see how your students are progressing. They are also a way of showing that piano lessons and regular practise bring recognisable achievement and progress.

Feel in charge of your own professional destiny and maintain your integrit  – for example, setting fees which you feel reflect your value and experience; being honest about who you want to tell (you don’t have to take on everyone!), setting high expectations of yourself and your students; not resting on the laurels of exam successes.

Related articles

An Image Crisis in Independent Piano Teaching?

Being Professional – the debate

 

(photo: Marc Borggreve)

Who or what inspired you to take up the piano and make it your career?

When I was young there was always music at home: my father was an amateur pianist and my parents used to play old records with all sorts of classical music: opera, lied, symphonic repertoire and piano music.

Who or what are the most important influences on your musical life and career?

Studying with truly wonderful piano teachers: Peter Feuchtwanger, Bernard Roberts at the Royal College of Music and Hamish Milne at the Royal Academy of Music. But also the legendary German baritone Hermann Prey with whom I was fortunate to work in my early twenties.

What have been the greatest challenges of your career so far?

Rachmaninov’s Piano Concerto no. 3, I guess.

Which performance/recordings are you most proud of?

I’d rather leave this for the critics to decide! But I am quite happy with my latest recording, Ravel’s complete works for piano solo.

Which particular works do you think you play best?

I have developed a very soft spot for Schumann since I started recording his entire piano oeuvre four years ago.

How do you make your repertoire choices from season to season?

Generally, the concerto repertoire is decided by the orchestras and conductors. The choice of chamber music pieces, in turn, is a result of a dialogue with the chamber partners I love working with. For my solo recital repertoire I am almost 100% in the driving seat in terms of making the decisions. Often I try to programme pieces I am about to record during or just after a given season.

Do you have a favourite concert venue to perform in and why?

The Wigmore Hall in London and the Musikverein in Vienna – wonderful acoustics and atmosphere!

Favourite pieces to perform? Listen to?

Beethoven’s Piano Concertos

Who are your favourite musicians?

Martha Argerich, Leonard Bernstein, Chick Corea, Jacqueline du Pré – at least one for each letter of the alphabet…

What is your most memorable concert experience?

2007 in Caracas: performing Penderecki’s Piano Concerto under the baton of the composer with the Simon Bolivar Youth Orchestra of Venezuela.

What do you consider to be the most important ideas and concepts to impart to aspiring musicians?

True passion for what you do, hard work, patience, perseverance and a good sense of humour

Your new disc is the complete solo piano music of Maurice Ravel. What is the particular attraction of this composer’s music for you? And what are the special challenges of his piano music?

Ever since my childhood I have been in love with Ravel’s music: the colours, the atmosphere, the exotic beauty and inner lucidity of his writing. The special challenges: an enormously nuanced virtuosity, subtlety of hearing and colouring.

What is your idea of perfect happiness?

Being with my family.

What is your present state of mind?

Onwards and upwards!

 

Florian Uhlig’s new Ravel: Complete Solo Piano Works is available now on the Hänssler Classic label.

Born in Dusseldorf, pianist Florian Uhlig gave his first solo recital at the age of 12. He studied with Peter Feuchtwanger and continued his studies at the Royal College of Music and at the Royal Academy of Music in London where he now lives, as well as in Berlin.

Full biography on Florian’s website:

florian-uhlig.com

 

 

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L to R: Sally Cathcart (standing), Frances Wilson, Sharon Mark-Teggart, Nigel Scaife & Lucinda Mackworth- Young

Those readers who have followed and contributed to my research and articles on Professionalism in Private Piano Teaching may like to read a summary of the presentations and subsequent debate at The Oxford Piano Group last month. This is taken from TOPG organiser Sally Cathcart’s blog:

At the end of October the first Oxford Piano Group meeting of the year focussed on discussing definitions of what ‘being professional’ means for the UK piano teacher.  It was a fascinating discussion stimulated by the thoughts of four presenters; Lucinda Mackworth-Young, Director of the Piano Teacher’s Course (EPTA UK), Nigel Scaife, Syllabus Director at ABRSM, Sharon Mark-Teggart, Founder and Director of Evoco and Frances Wilson, pianist, teacher and writer. 

Read the rest of Sally’s article here

Those who are interested in continuing this important debate about professionalism in private piano teaching may like to join a Facebook group which I have set up in order to share thoughts and resources and to debate issues which concern us:

https://www.facebook.com/groups/PianoProfessionals/

 

Related articles:

An Image Crisis in Independent Piano Teaching?

On Professionalism in Private Piano Teaching

Improving the Image of the Independent Piano Teacher

York2 is the piano duo of John and Fiona York

Who or what inspired you to take up the piano and make it your career? 

John: My mother played quite well, we had a decent upright and the best teacher in Eastbourne lived round the corner. She was recommended to my mother by our piano tuner!

Fiona: My father. He was an extremely talented amateur pianist who was torn between career choices – Law won but he loved seeing me develop into a fully-fledged professional.

Who or what were the most important influences on your musical life and career? 

F: My first teacher who was taught at Guildhall by Cimbro Martin, who also taught John, who also taught me…! The methods passed on to me are still going strong in my own teaching.

J: All four of my teachers – all very demanding and revealing – and my early, chance discovery of Debussy and French piano music in general which gave me direction for at least ten years at the start of my career.

What have been the greatest challenges of your career so far? 

J: Doing the Tchaikovsky competition was tough, demanding, horrible and a bit distressing – ultimately pretty pointless, too, considering that the UK government had only just evicted over a hundred spies from London!

F: In the early days, learning the big repertoire and persuading fixers and audiences that they really do want to hear the entire Planets Suite played on one piano!

Which performance/recordings are you most proud of? 

J: The York2 recording of Debussy’s La Mer – and one or two of our many Rite of Spring performances.

F: Of course the above, but also an extraordinary, impossibly fast, brilliant and thrilling four-minute piece called Impulse by Benjamin Wallfisch which he wrote for two pianos and two marimbas. We never actually met the marimba players…

Which particular works do you think you play best? 

F: The big orchestral duet works and, in total contrast, some of the ‘smallest’ salon repertoire such as Dolly Suite by Fauré or Jeux d’Enfants by Bizet which are extremely sophisticated in their own way and ever popular.

J: Those same pieces with York2 – and the Beethoven ‘cello works with Raphael Wallfisch.

How do you make your repertoire choices from season to season? 

[J and F discuss…] No particular plan – the usual delving into anniversaries perhaps, unusual repertoire perhaps, nice couplings and strong juxtapositions – whatever feels good and is attractive to promoters and audiences.

Do you have a favourite concert venue to perform in and why?

J: Like everyone else I’d always say the Wigmore Hall and, more recently, the main Kings Place hall near King’s Cross station. Both are beautiful, sound great and have real atmosphere.

F: The Singing Hall in St.Paul’s Girls’ School is a favourite – [J interrupts:I’d forgotten that one but absolutely agree!”]. It was designed and used by Holst in his role as Director of Music and the acoustic is still wonderful.

Favourite pieces to perform? Listen to?

F: To perform – The Rite. To listen to – Brahms 4

J: To perform – La Mer.  To listen to – Bruckner 8, or the entire Ring cycle.

Who are your favourite musicians? 

J: I’d always say one of the great orchestras before any soloist – but I admire some of the great singers – and also pianist Benjamin Grosvenor who has integrity and real class.  I really believe very few other pianists deserve the adulation they get these days – you probably know who I mean!

F: He might say that – I couldn’t possibly comment.

What is your most memorable concert experience? 

F: A particularly bad one was playing Lutoslawski Paganini Variations for two pianos, 20 feet apart, to six people at 11 o’clock at night in the Salzburg Festival and hearing the receding footsteps of one of those six, who turned out to be the janitor.

J: A bad one? – the Greenwich Festival 6-Steinway concert at Eltham Palace years ago, a horrendous, long, difficult, fractious, uncomfortable and very unpleasant experience.

A good one? – York2’s Wigmore Hall recital at my 30th anniversary concert.

What do you consider to be the most important ideas and concepts to impart to aspiring musicians? 

J: To read the score and study the context, not to impose ego or allow ignorance – only then you can allow yourself freedom with complete confidence.

F: To show the musical complexity of your repertoire and not patronise your audiences with over-simplified and obvious renditions.

What are you working on at the moment? 

J: Some enormous cello and piano sonatas for upcoming concerts – and the complete works of Rebecca Clarke and Ernest Bloch for cello.

F: Some tiny, utterly beautiful miniatures for a friend’s Soiree.

[F notes that J is keen to answer all of the questions as follows…]

Where would you like to be in 10 years’ time?

Still strong and still giving concerts – and still enjoying doing it!

What is your idea of perfect happiness?

J: Does it exist?  It sounds complacent.  Life should be, and is, a good mix.

Perfect Happiness? 

F chose just one question: A quiet mind – to love and be loved – an inextinguishable sense of humour.

York2John and Fiona York – four hands one piano

 

YORK2 has a reputation as the ‘piano duo with a difference’, gained through husband and wife team John and Fiona’s exploration of larger scale and contemporary scores, alongside the rich and familiar duet repertoire.  

Fiona and John have given countless concerts in the UK, on BBC Radio 3, in Australia, for CBC TV and TV Ontario Canada, on boats on the Great Lakes, at the Salzburg Festival, concertos at the Barbican Centre and at the South Bank in London. 

York2’s 2nd recording of ‘The Planets’ was released in 2010 on Nimbus, coupled with duet music by York Bowen. At that session, they also recorded, on a second disc, Stravinsky’s ‘Rite of Spring’, Debussy’s ‘La Mer’ and Ravel’s ‘Rapsodie Espagnole’.  This special repertoire was released in 2010 to critical appreciation and admiration. 

Their earlier recordings on the LondonHall label include minimalist music by contemporary Austrian composer Norbert Zehm, and their first recording (now deleted) of Holst’s ‘The Planets’ was recorded for Black Box in 2001. It was the world première recording of the composer’s own four-hands version and the disc also includes Holst’s complete piano solo works. 

As well as giving concerts, Fiona has been a long-standing teacher at several London schools.  She has worked in the junior departments of the Royal College, Trinity and Guildhall and this year marks her 15th year with the piano staff at St. Paul’s Girls’ School, London.  

John was Professor at Guildhall for 33 years and was Senior Music Head of Department at St. Paul’s Girls’ School where Holst was Director of Music for 20 years in the early 20th century.  During his time at the School, John discovered the long-forgotten four-hands score of The Planets in a cupboard in the room where it was composed, leading to York 2’s re-editing and recording of this great English score.  Tony Palmer, the well-known film director, included them in his Holst bio-pic ‘In the bleak midwinter.’ 

A highly successful and emotional recital of ‘The Planets’, the ‘Rite’ and ‘La Mer’ at London’s Wigmore Hall in 2004 marked the 30th anniversary of John’s début in that hall. Although York 2’s repertoire is so demanding, at only one day’s notice in 2010 John and Fiona gave a recital of ‘The Planets’ and ‘The Rite’ in a major festival in Madrid, to a full house, broadcast live on Spanish radio. 

The Independent and Financial Times reviewers were very enthusiastic –  

“York2 goes stratospheric!” – “the playing was enough to confirm the evening in its ambition, scope and sheer grit as something exceptional, duly exciting a prolonged ovation from its capacity audience”.

 

http://yorkpiano.co.uk