The following text formed the basis for a presentation and discussion which I led at a workshop for piano teachers held on Sunday 23rd November at Cecil Sharp House in north London. The presentation slides can be accessed here (Powerpoint presentation) or here (PDF file).
A vocation and a profession
Many people regard piano teaching as a vocation rather than a “profession”, and many do not understand or see the need for admin and business practice to enter into the craft of piano teaching. However, with a few simple steps you can organise your studio to run it in a way that is enjoyable, largely stress-free and profitable
MARKETING YOUR STUDIO
1. Website
This is the 21st century business card and the first port of call for most people who are looking for a piano teacher. Your website is your “shop window” and you should present a professional appearance. Pick a website design that is clear, accessible and easy to navigate. Having a website allows you to put up things like your studio policy, fees, term times (if applicable), business hours, your CV and qualifications, and teaching philosophy. Some teachers also like to include exam results and testimonials, sound and video clips and links to other sites. A well-designed website reduces time-wasting questions. You don’t even have to pay a specialist web designer to create a website: attractive and easy to build templates are available free from platforms such as WordPress, Blogger, Wix and Tumblr.
2. Get listed
Take advantage of free listings on sites such as MusicTeachers.co.uk and also local sites such as Mumsnet or a local site for small businesses (I belong to something called Teddnet). Being listed shows you are proactive and “out there”. Local music shops often have teacher listings too.
3. Use social networks
Don’t underestimate the usefulness of social networks such as Facebook and Twitter. Use both platforms to advertise your studio and connect with other teachers and music professionals etc around the world. Include links to your Twitter and Facebook profiles on your website. You can set up a Facebook page which is separate from a personal Facebook profile. Be intelligent about how much information about yourself you share on these networks, but don’t be afraid to use them: they can be a fantastic source of resources, information sharing and interaction between others in the profession.
BEING PROFESSIONAL
Adopt a professional demeanour in everything you do – from the way you dress to teach to how you interact with your students and their parents (your “clients”)
Have a clear studio policy/T&Cs and post this on your website. And stick to it! If you don’t offer catch up lessons, don’t make an exception for one or two students. Your policy must include information on payment, cancellation and make-up policies, punctuality, practising, exams and your expectations of parents and students. Some teachers ask students/their parents to sign a contract to indicate they have understood the T&Cs. Clear policies like these give credibility and confidence by setting expectations from the outset and let everyone know they are being treated fairly. You can also refer to them in the future to clarify things for anyone who may have forgotten or who queries missed lessons, payment of fees etc.
You can obtain a contract template from bodies such as EPTA and ISM.
Fees – always a tricky area as you don’t want to price yourself out of the market nor undersell yourself. Your fees should reflect your experience and qualifications but also take into account the demographic of area you live/work in. Look at what other teachers in your area are charging for guidance. The ISM publishes an annual survey of fees which gives a national average (currently £25 – £36 per hour for private instrumental teaching outside London) and London average (currently between £30-£50). How you choose to bill your students is up to you, but invoicing termly or half-termly reduces admin. Collecting fees can be a major headache so encourage all your clients to pay by direct bank transfer and give a date by which fees must be paid each term. Consider using billing software such as Music Teacher’s Helper (30-day free trial)
Tax and record keeping – be scrupulous about record keeping and keep your tax affairs in order. Use a tax accountant to help you if necessary.
Join a professional body such as EPTA or ISM if you feel this will lend credence to your professional standing. These bodies offer free listings, legal advice, , child protection, and can assist in disputes about fees etc
Get CRB checked – if you work with children you need to be completely transparent. An Enhanced Disclosure Certificate (formerly CRB check) is easy to obtain https://www.gov.uk/disclosure-and-barring-service-criminal-record-checks-referrals-and-complaints#types-of-check. State on your website that you have this certification.
Ongoing professional development – attending seminars, workshops and courses all feed into your teaching experience, allow you to connect with other teachers, and demonstrate that you are a teacher who is enquiring and interested in keeping up to date with new trends in piano pedagogy.
Personal development as a pianist – taking lessons and attending courses, masterclasses and conferences, learning new repertoire, performing, demonstrating to students that study does not end at Grade 8; that it is an ongoing process
Extra-curricular activities – enhance and add value to the teaching experience for your students by organising concerts and encouraging them to enter competitions and festivals, attend concerts and visit museums with musical connections. Student concerts are a wonderful way of celebrating your students’ achievements and allow family and friends a chance to see how your students are progressing. They are also a way of showing that piano lessons and regular practise bring recognisable achievement and progress.
Feel in charge of your own professional destiny and maintain your integrit – for example, setting fees which you feel reflect your value and experience; being honest about who you want to tell (you don’t have to take on everyone!), setting high expectations of yourself and your students; not resting on the laurels of exam successes.
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