Here’s a quiz to help you determine if your marketing content is doing its job:
Imagine that your latest season brochure is a guy on a date who’s trying to get laid, and you’re the person he’s dating. Dinner is over and you have to decide if the evening’s going to continue. To help you decide, complete the following statements by selecting one of the four numbered options:
He talked mostly about…
- Himself
- Himself and how much other people liked him
- Things he thought I should like
- Me and the things he knew I would find interesting
He asked questions about…
- He never asked me a question
- How impressed I was with him
- Which radio stations I listened to
- What sorts of things made me happy
The manner in which he spoke was…
- Artificial and formulaic
- Florid, dense and pretentious
- Commercial-sounding and educational but upbeat
- Down-to-earth, natural and conversational
His bearing was…
- Imperious
- Aloof
- Eccentric
- Easy-going
He described himself with…
- Overblown self-flattery
- An abundance of exaggerated adjectives
- Thoughtful but self-indulgent prose
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